EIB’s Live 91.9 FM presenter and founder of esteemed fashion brand NINETEEN 57, Kofi Okyere Darko, fondly known as KOD, who was once an artiste manager, has disclosed that he gave up on managing talents due to artistes uploading their songs online for free downloads.
KOD, who has managed top music talents: late Daasebre Gyamena, Ofori Amponsah, Kofi Nti, Wutah, Praye, Tinny, Nana Quame, and Easy (last artiste), started music talent discovery and harnessing during the era of cassette sales – together with being a broadcaster on Radio Gold 90.5 FM.
The astute broadcaster, arts and tourism advocate, and fashion icon, who can boast of over 20 years of experience in the industry, stated that during that time, there was something called ‘funds money’ – an upfront money distributors paid to artistes before distributing the music (albums).
However, the advent of technology changed the trend of the music business, forcing artistes to record ‘singles’ instead of albums and upload them online for their fans and the public at large to download for free.
“So what happens to me [manager/executive producer]? That’s my money….. So I decided to take off from music. I would rather invest my money into something else…” he said.
“Back in the days, we could actually sell copies of cassettes and CDs, but now they put songs on ITunes, and looking at our Ghanaian population, the guy from my village can’t access iTunes…” he added.
Watch full interview below: