Ghanaian actors have now become jobless, president of the Ghana Actors Guild, Samuel Fiscian has revealed.
“Basically, the ordinary actor is jobless now… Majority of our people are jobless,” he told 3News on Tuesday. This was when some executives of the Guild paid a courtesy call on the new Chief Executive of Media General Group (owners of TV3, 3FM, 3News, Onua FM, Connect FM, Akoma FM and APL Productions), Mrs. Pearl Esua-Mensah, to congratulate her on her appointment.
Though Mr. Fiscian fell short of statistics, he claimed the joblessness of the actors in the country has been because film productions have drastically slumped primarily due to decline in the sale of local productions. He said that low patronage of local productions has forced production companies to stop producing local content for the market, a situation he stated, has had a significant ripple effect on actors in Ghana.
“You hardly have productions going on. Even the few, which are going on, you have just a handful of people, especially those who have made it to a certain level,” he revealed.
Mr. Fiscian observed the influx of foreign productions on the market, most of which are shown on television, have contributed to the dwindling sales of local productions, but also admitted Ghanaians have developed a change in taste.
These, he admitted, presents a great challenge to the industry, and underscores the need for local industry players to up their game to neutralize the threat that the situation poses. “We are challenged by the influx of foreign productions and we acknowledge the fact that the taste of the Ghanaian has changed,” he said.
In the midst of the challenging times, he said, “we need to up our game. We are working towards training”.
As part of the efforts being taking by the new executives to restructure the the Ghana Actors Guild, Mr. Fiscian said innovative ways would be explored in ensuring that the local industry bounces back to take up its place. “We are looking at ways and means to shore up production, standard productions,” he noted.
Adding that when that is done, productions churned out would appeal to Ghanaians, and television stations in the country would be interested. Mr. Fiscian acknowledged that the media has a key role to play in the industry, stating “there’s nothing we can do without the media”.