Ghanaian Broadcaster, Tourism and Destination Marketer cum CEO of Kaya Tours Company Ltd, Mr. Gilbert Abeiku Aggrey Santana, is among a number of other participants across Africa attending this year’s ‘Magical Kenya Travel Expo’ from the 03-05 October 2017, in Nairobi.
More than 180 exhibitors, trade visitors, media and tourism professionals are participating in Magical Kenya Travel Expo from the 03-05 October 2017, in Nairobi and the theme for this year’s edition is “Discover Experience Connect.”
In a short key note address, Mr. Gilbert Abeiku Aggrey Santana aka Abeiku Santana – and now fondly known as Mr. Tourism, said, “My goal for this travel expo is to learn how to better leverage the world’s largest tourism communities, network with major industry players and navigate critical aspects of the tourism business.”
This travel Expo is one of the biggest travel tourism exhibition positioned in East Africa to showcasing new products and services that attest to the variety of experiences they have. The 2017 Magical Kenya Travel Expo noticed some big changes after the Kenya Tourism Board appointed global exhibition Management Company to grow the show for the next five years.
Hosted buyers from more than 25 countries have been selected through a stringent evaluation. Transport, Tour Operators, Accommodation, Destination Marketing and Technology are participating at the Kenyatta International Convention Center (KICC).
Among the expanded events programme schedule for the expo includes a special session on the status of online bookings with guidance and advice on how to better sell online. Hosted groups , online travel apps such as TripAdvisor, Google and Expedia will take participants through the new innovative digital marketing with strong focus on creating a community within a the destination.
Kenya’s tourism has been gradually been recovering at the back of improvement in security and aggressive Marketing adopted by the Government. The year 2017 has been touted as one of the best years for the sector according to tourism experts.
The high political climate and the annulment of the President election results has extended the uncertainty of the country’s direction. Nevertheless, the number of International visitors have increased from 324,476 last to 358,985 this year, according to data from Kenya Tourism Board.
The hotels and hospitality industry recorded an impressive bed nights occupancy from 1.3 million in January to 1.8 million in August this year. The Magical Kenya Travel Exhibition has brought together participants from Uganda, Tanzania, Rwanda, South Africa, Seychelles, among others as a way to raise the profile of Kenya.
Mr. Tourism, ending, expressed his deep appreciation to his sponsors – Kaya Tours Company Ltd, Kenya Airways and Adepa shoes Ghana ltd. You can contact Kaya Tours below for all tourism and destination issues: